Digital Marketing Trends

 

Outshining your competitors is no big deal in this digital world. All you need to do is play by the rules and follow the trends mentioned in our blog.

1. Personalisation

This is that one trend that is not going anywhere anytime soon.

Yes, personalisation is here to stay in the future of digital marketing. And that is because personalisation in digital marketing is meant to target individuals rather than the old-school technique of targeting the masses. Now, if you take a more intimate look, you will understand that this approach can make a big shift in generating leads and increasing conversions and sales.

In fact, in the Interactive Survey of 2019, over 90% of customers agreed that brands should take every customer interaction seriously and should focus on providing the best experience every time.

When you implement personalisation to your email marketing campaigns, the rate of opening emails gets boosted. It also plays a major part in increasing brand loyalty for customers. This makes it quite clear that personalisation is undoubtedly the best way to ensure every customer gets a unique experience making such brands stand out from the crowd.

2. Video

The consumption rate of mobile video increases in manifolds every year. And, to be precise, it is almost a cent per cent. Speaking daily, 55% of all watch video content, and when it is about a week, 78% do the same. And this uprising of video consumption is because 54% of customers look forward to getting more and more video content from their favourite brands.

To no one’s surprise, 99% of global digital marketers claim to use video marketing to strengthen their marketing endeavours.

Around 88% of them are willing to invest more to ensure they can produce more video content in the foreseeable future. This hype regarding videos is because of the high success rate that videos leverage. And, that is up to 95% as many customers are likely to give positive feedback to brand messages communicated through video.

Here, human connection plays a great role as videos can get closer to the customer more than any given form of content marketing. 

So, whether your approach is targeted adverts, sharing brand presentations, asking loyal clients for testimonials or creating and distributing sales videos, video is the way to get a step closer to your target audience humanely.

3 Featured Snippet

The position of featured snippets in a search engine results page is called position zero.

And over the years of its presence, it has increasingly gained more faith and acceptance from customers globally.

There was a time when digital marketers could gain ranks in position zero, as in the featured snippet section, and the normal ranking positions.

However, Google has changed the game lately and turned featured snippet into position #1, increasing its importance even more.

So, it is quite clear that position zero is now counted among the top 10 results in the first SERP, giving businesses a chance to rank higher and increase credibility, both at once.

So, you have to work harder than ever.

However, there are also instances when Google has come up with a double snippet, although these two snippets are #1 and #2, so you will find eight of the rest results if you take a closer look.

So, no matter what, you need to work hard enough and stay credible with your brand to ensure you get enough brand recognition by getting placed as a featured snippet in the relevant searches.

Hire a Digital Marketing Company, to make your business more trendy.

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